BCG Growth Share Matrix

A graphical approach to resource allocation within a multi-segmented corporation.

The growth-share matrix analyzes different divisions within a corporation and compares their growth rates and market shares with those of competitors.


Investment dictionary. . 2012.

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  • Boston Consulting Group growth-share matrix — A technique for analysing the potential of a business or business unit by plotting market share against growth rate. The matrix, commonly known as the Boston matrix or Boston box, was developed by the Boston Consulting Group (BCG) in the 1970s.… …   Accounting dictionary

  • share matrix — growth/​share matrix ˌgrowth/​ˈshare ˌmatrix noun [singular] MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in …   Financial and business terms

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  • BCG matrix — BCG ma‧trix [ˌbiː siː dʒiː ˈmeɪtrɪks] noun FINANCE another name for the Growth/​Share Matrix …   Financial and business terms

  • Boston matrix — Bos‧ton ma‧trix [ˌbɒstən ˈmeɪtrɪks ǁ ˌbɔːs ] noun another name for the Growth/​Share Matrix * * * Boston Matrix UK US noun [C, usually singular] (also growth share matrix, BCG matrix, BCG growth share matrix) ► MARKETING a measurement of how… …   Financial and business terms

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