BCG Growth Share Matrix
- A graphical approach to resource allocation within a multi-segmented corporation.
The growth-share matrix analyzes different divisions within a corporation and compares their growth rates and market shares with those of competitors.
Investment dictionary. Academic. 2012.
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BCG growth-share matrix — UK US noun [C, usually singular] (also BCG matrix) ► MARKETING BOSTON MATRIX(Cf. ↑Boston Matrix) … Financial and business terms
Growth-share matrix — The BCG matrix (aka B.C.G. analysis, BCG matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis) is a chart that had been created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their… … Wikipedia
Boston Consulting Group growth-share matrix — A technique for analysing the potential of a business or business unit by plotting market share against growth rate. The matrix, commonly known as the Boston matrix or Boston box, was developed by the Boston Consulting Group (BCG) in the 1970s.… … Accounting dictionary
share matrix — growth/share matrix ˌgrowth/ˈshare ˌmatrix noun [singular] MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in … Financial and business terms
growth matrix — growth/share matrix ˌgrowth/ˈshare ˌmatrix noun [singular] MARKETING the idea that the profit obtained from a product depends on the growth rate of the particular market it is in and its share of that market. A product with high market share in … Financial and business terms
BCG matrix — BCG ma‧trix [ˌbiː siː dʒiː ˈmeɪtrɪks] noun FINANCE another name for the Growth/Share Matrix … Financial and business terms
Boston matrix — Bos‧ton ma‧trix [ˌbɒstən ˈmeɪtrɪks ǁ ˌbɔːs ] noun another name for the Growth/Share Matrix * * * Boston Matrix UK US noun [C, usually singular] (also growth share matrix, BCG matrix, BCG growth share matrix) ► MARKETING a measurement of how… … Financial and business terms
Boston matrix — BCG matrix A means of analysing and categorizing the performance of business units in large diversified firms by reference to market share and growth rates. It was developed by the Boston Consultancy Group (BCG), a leading firm of strategic… … Big dictionary of business and management
Boston Consulting Group — Infobox Company company name = The Boston Consulting Group company company type = Partnership foundation = 1963 location = 66 offices in 38 countries key people = Hans Paul Bürkner, President CEO num employees = about 7,000 revenue = US$ 2.3… … Wikipedia
Cash cow — In business, a cash cow is a product or a business unit that generates unusually high profit margins: so high that it is responsible for a large amount of a company s operating profit. This profit far exceeds the amount necessary to maintain the… … Wikipedia